2005 Isuzu i-280 and i-350 Pickup Preview
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Paramount to Isuzu's success and its future in the North American market is adding vehicles for dealers to sell. In an ideal world, a number of innovative new designs with impressive powertrains and unique features would rumble into town proudly displaying an Isuzu badge, but we're stuck with reality and are not afforded the luxury of idealism. So, the best Isuzu can do, right now, is offer a truck we all know as something else, albeit with a much better warranty. While this action won't turn Isuzu around, it may be enough to get more people talking about the brand, stimulate sales a bit, and buy some time until more models are ready for the showroom.

Photos by Erik Hanson

 


By Thom Blackett

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