Young or old, rich or poor, male or female, everyone is interested in the outstanding new 2005 Scion tC, a hatchback coupe from Toyota's youth-oriented division that aimed squarely at the heart of Generation Y but is ultimately a terrific small car that anyone would love to own. It is this ubiquitous appeal, combined with an undeniable value factor, that makes the 2005 Scion tC our pick for Autobytel's Best New Small Car award for 2005.

This car is cool (Scion has connected with young buyers like no other brand in history). This car is safe (the NHTSA says four or five stars all around). This car is reliable (under the skin, it's all Toyota, baby). And this car is cheap (prices start at about $16,500).

If you can drive a manual transmission, it's possible to escape the Scion dealer's clutches for about $17,200 including the optional side-impact and side-curtain airbags - and that's the sticker price. Included at that fire-sale bargain price tag is a 160-horse Camry engine and transmission; 17-inch alloy wheels shod with low-profile tires; a panoramic power sunroof; a 160-watt sound system; remote keyless entry; air conditioning; and the usual trio of power windows, locks and mirrors.

With a driver's seat cushion that is both height and angle adjustable, it's easy to get comfortable inside the Scion tC. And the driver isn't the only one enjoying the ride: six-footers will fit in back, though headroom is a bit snug. The Scion tC is a hatchback that looks like a coupe, retaining its cool factor while providing maximum utility. Acceleration is quick, and an optional supercharger makes the car downright fast. Handling is secure, braking is strong, and the ride is supple without filtering road feel. It's fun to drive the Scion tC, even if the steering is a bit sticky off center and the brake pedal is a tad too firm.

Undeniably, the Scion tC is a great car at a great price. That's why it's our Best Small Car for 2005.

- Christian J. Wardlaw