Jaguar’s Director of Design, Ian Callum, suggests that “Every Jaguar must have a distinctive face, something that you cannot mistake if you catch a glimpse of it in your rearview mirror as it powers up behind you. The new 2008 XJ range meets that challenge thanks to a new grille and a bold new bumper style.” The company goes on by stating, “Jaguar has again raised the standard for luxury cars with a new generation of the XJ sedan. The flagship of the Jaguar range benefits from visual changes, technological advances and additional features on all 2008 model year cars. Already renowned for its all-aluminum body construction, state-of-the-art technologies and outstanding craftsmanship and build quality, the new XJ is now even more desirable.”