Ford sees an expanding compact vehicle market for models like the 2008 Ford Focus in the near future, but also envisions shifting expectations from buyers in this class. “The small car segment is not only growing, but is changing,” said Cisco Codina, Ford group vice president of North American Marketing, Sales and Service. “Focus is coming to market with more content, more standard features and strong fuel economy, while remaining competitively priced. With its bold stance and improved driving characteristics, the new Focus will be a solid competitor in the segment.”