Jaguar XKR – Wardlaw Opinion:
Jaguar’s mesmerizing television advertising campaign captivates me with sensuous images of speed, wealth, entitlement, and gorgeous people living the good life in beautiful surroundings. Club music thumps in the background, drawing my attention no matter what I’m doing. After 60 seconds, I want that life. The ads work. Too bad the car is half-baked, a phenomenal powertrain and great seats installed in a sexy machine that feels and drives like a project car. The nose plows in turns, the steering wheel is uncomfortable to hold, and the sound system pales in comparison to the Bang & Olufsen components in an Audi. I’d rather spend half what the Jag commands on a loaded BMW 335i Coupe.

Christian Wardlaw

Photos courtesy of Ron Perry