Employee Pricing Primer
How does it Work?
 
Essentially, employee pricing sets a fixed, no-haggle price tag on a vehicle that is below the dealer’s invoice cost – the price the dealer paid for the car. However, in exchange for setting such a low price on the vehicle, Chrysler, Ford and GM have reduced the size of the rebates and incentives available on most models, and have boosted the dealer holdback a couple of percentage points to help the dealership recoup lost profits. The end result is that employee pricing is a terrific marketing strategy, but the actual transaction price of the vehicle isn’t much different from back in May, when smart negotiators could get the same exact deal.
<< Previous Page 2 of 5 Next >>
Click to enlarge. 2005 Jeep Grand Cherokee


1 2 3 4 5


 LATEST FEATURES AND ADVICE ARTICLES

Top Picks from the 2008 SEMA Show
Our choices from the most glamorous, gigantic, exhausting, expensive car show on Earth

If We Could Steal One Car from the 2008 SEMA Show
A 1969 Chevrolet Camaro that reeled us in like a mermaid and made love to our eyes

Test Drive: 2009 Chevrolet Aveo5
The GM revival has yet to reach the Aveo

Quick Look: 2009 Chevrolet Aveo5
Unless you're a died-in-the-wool Chevy fan, you may want to take a pass

Quick Look: 2009 Chevrolet Aveo
Unless you're a die-hard Chevy fan, keep shopping

 Preview: 2008 Los Angeles Auto Show
Homebred ponies, German plug-ins, and everything in between

Ladies Choice: Women at SEMA and Their Top Show Picks


Shopping for Holiday Gifts at the 2008 SEMA Show


Top 5 Electronic Gadgets at the 2008 SEMA Show


Cool Aftermarket Accessories at the 2008 SEMA Show