True, it's just another crossover. But given Kia's success at building hip, safe and inexpensive vehicles, this one has an excellent chance at garnering serious attention from car buyers. When you add in a low sticker price and Kia's five-year/100,000 mile powertrain warranty, the Rondo will get plenty of notice from the competition – especially Mazda, as it will go head-to-head with the lukewarm Mazda5 wagon. If it's as good as the new Optima – on which the Rondo is built – it stands an excellent chance of adding to Kia's recent winning streak.