When the first 2007 Audi Q7s arrive in showrooms in June of 2006, each will be equipped with a 4.2-liter V8 engine and a “4.2” badge on the tailgate. Standard equipment will include leather upholstery, a power tailgate, bi-Xenon headlights, a Bose audio system with 14 speakers, a navigation system, Bluetooth communications technology, and the all-important third-row seat in the $49,900 price. If you can wait half a year, and don’t mind losing the goodies listed here, a less expensive about $40,000 model with a V6 engine and a “3.6” badge on the rear end will go on sale for about $40,000. Even at that price, parking assistance, power folding and heated side mirrors, dual-zone climate control, and a full complement of safety features comes standard on every Q7.

If those prices sound like a bargain, and they might given the size and capability of the Q7, keep in mind that Audi offers a stunning array of options and stickers rise rapidly as you add complexity to the SUV. Starting simply, there are larger wheels and tires available, and metallic paint is going to run extra. Interior upgrades like aluminum-look trim and LED lighting, Alcantara headliner and pillar trim, a cargo rail system that helps to secure loads in the cargo area, and second-row bucket seats separated by a large storage console in place of the standard bench are also optional. Other goodies include heated front and rear outboard seats, the Open Sky three-part sunroof, four-zone automatic climate control, and manual rear side window blinds.

Technology geeks who sank every penny into Google’s IPO can go even further with the Audi Q7. You can equip the SUV with a rearview camera for backing assistance, a navigation system with voice control, and a keyless locking and ignition system. Headlights that automatically swivel to illuminate corners are offered, as well as a lane-change warning system called Side Assist that monitors the Q7’s blind spots. Adaptive cruise control that operates between 0 and 90 mph and automatically adjusts speed based on traffic conditions is available, and the adaptive air suspension adjusts ride height for both off-roading and loading while managing cornering forces on twisty roads.

Enthusiasts will appreciate the S-Line Package with its 21-inch wheels, sportier front and rear fascia design, three-spoke sport steering wheel, and embossed leather sport seats. There’s also an Off-Road Package with skid plates, brush guards, and more rugged-looking side trim for people who might wish to explore regions less traveled, and risk insurance deductibles in the process.