Buyers have been and will continue to be interested in cars like the Lancer because of price, size, and efficiency. The multitude of choices is good for them but puts pressure on companies such as Mitsubishi, which wants to sell significant numbers of its new Lancer. When it arrives in March, Mitsu’s sedan will be sparring with the Ford Focus, Honda Civic, Hyundai Elantra, Kia Spectra, Mazda3, Nissan Sentra, Subaru Impreza, Suzuki Forenza, Toyota Corolla, and the Volkswagen Rabbit.