The 2007 Jaguar XK will bewitch anyone who gives the car a chance. Some may not, though one look at the XK should at least nudge luxury sport coupe buyers into the cockpit. Jaguar, after all, has much ground to make up in the minds of luxury buyers. It’s been a decade since the last new XK was introduced, and in that time Jaguar has had some pretty notable failures. Jaguar executives, acknowledging the obvious, admit that mistakes were made. As a result, there are waves of buyers with money to spend and little to no emotional connection to a brand that, at its best, could inject desire straight into the heart. The new XK can do that for you, and so it would be easy to say that Jaguar is back, that the intangibles the car gives to people echo the history of the XK and the romance of the cat.

A skeptical public will make that decision.
They will, as always, do it with their wallets, along with shifting patterns of want and desire. That will spell the fate of the 2007 Jaguar XK. It may end up being the car that starts a monumental turning point for a re-energized and legendary brand. Or it may be one of the very best cars no one ever really gives a chance. The contrast is as stunning as this car is…bewitching.